2018
Taking the Leap, 6 Learnings from 120 Days in Startup Land, LinkedIn, 3/20/18
Fit-bitten, AI&IoT Daily, 3/7/18
That Awkward Feeling, Business2Community, 2/22/18
Death of the Company Man, HispanicAd.com, 2/9/18
Death of the Company Man, Media Insider, 2/8/18
Quarry Invest in StartUp Aimed at Shifting Mindsets, Quarry, 2/7/18
2017
The 12 Days of Kindness, LinkedIn, 12//20/17
The Marketing Challenge of Selling Human Technology, Business2Community, 12/15/17
6 Learnings From My First 30 Days in Startup Land, LinkedIn, 11/29/17
Industry Update Volume 25 December, Agency Mania Solutions 11/22/17
The 5 “Ss” Marketers Want From Vendors, Media Insider, 10/26/17
Running UpHill, LinkedIn, 10/12/17
Why Amazon is the New Google for Buying, Business2Community, 9/21/17
5 Ways to Get the Most Out of Your Business Travel, LinkedIn, 9/14/17
Do You Know Your Andres? MediaPost, 7/20/17
Jeff Bezos Secret Message for Marketers, Online Spin, 5/18/17
B2B Personalization: Delivering One-to-One Experiences to Buyers – eMarketer 5/3/17 (interview, see Content Library for a copy of the report)
Endpoint Computing Brings New Marketing Challenges – Online Spin 4/27/17
Have U.S Politics Made It Easier For Machines To Understand Humans? Online Spin, 3/9/17
A Breakdown of the Strategy Behind Bud’s Controversial Super Bowl Ad, Business to Community, 2/9/17
10 Tips for Fixing Your Sales Conversion Problem (Permanently), Media Post, 1/26/17
2016
The Importance of ‘False Positive’ Brand Advocates, Online Spin, 12/22/16
Examining Buyer Motivations In B2B Sales: The 4 Groups Your Customers Fall Into, Business2Community, 12/20/16
Simple Tactics for Marketers to Impact Dealer Sales, Fatstax, 12/5/16 (Mention)
Will a New Sales Model Fix Performance Problems?, LinkedIn 11/21/16
The Importance of Emotional Mapping n B2B Marketing, Response Magazine 10/26/16
Why B2B Marketers Need to Map Emotional Experiences, Fierce CMO 10/26/16
Why B2B Marketers Need to Map Emotional Experiences, MediaDailyNews10/25/16
Experience Clouds Loom Large of the Horizon, MediaDailyNews 9/12/16
7 Tips for a Great Agency Partnership – CEB Member Newsletter 7/21/16
Binge buyers better served by more targeted info, fewer sales calls – B2B Marketing 7/7/16
Inbound Marketing – The Perfect Companion to Inbound Sales, BonaFide 6/27/16
Shifting Mindsets: Content Marketing Strategies That Are Changing How We Interact with Companies – Forbes 6/7/16.
8 Best Practices For B2B Marketing – CMO.com 6/6/16
B2B Sales Enablement: Driving Strategic Efficiencies Along the Path to Purchase – eMarketer June, 2016 (member content, email me for the report)
The Future of Mobile Advertising (Unless We Screw It Up) – Mobile Marketing Daily 5/17/16
How Marketers Will Win (or Lose) in the Age of Digitalization – Business2Community 4/1/16
Why B2B Marketers Struggle Selling Brand Building Investments – Fortune 3/7/16
Three Dirty Little Secrets About B-to-B Marketing, Adage 2/3/16
2015
Digital Game Changers in 2016, Le Site, 12/15
Two Views of Customer Loyalty, eBook, Direct Marketing News, 12/15/15
Move Over, Robowriters: Machines Can’t Write Emotional Content, Adage 12/4/15
Telling Ain’t Selling, MSN 11/10/15
Why Cheating” Brands Break Customers’ Hearts, Huffington Post 10/2/15
The Paradox of Personalization in B2B Marketing Business2Community 9/8/15
3 Mind Benders From FORTUNE’S Brainstorm Tech Conference Fortune 7/29/15
Three Hidden Reasons Brands Struggle with Authenticity Adage 7/2/15
Does All Work and No Play Make Marketers Dull? Fortune 5/14/15
From SXSW to ISBM: Where Tech is Leading US, Fortune 3/25/15
The Power of Creating an Emotional Connection with Buyers, gyro hi-tech newsletter Q1
Why We Need to Shut Up and Let Our Customers Buy Something BizMarketer 2/17/15
What Marketers Can Learn About Twitter From Pissed-Off High School Kids, Social Media Insider, 2/19/15
What Content Marketers Can Learn From Typhiod Mary, Adage 1/9/15
2014
5 Key Tips and Data Points to Defend Your 2015 Marketing Budget Fortune 11/19/14
Five ‘Bigs” To Make Marketing Matter, Media Post 9/24/14
Why Apple Pay Could be Huge — And It’s Not What You Think, Adage 9/18/14
Will Content Marketers Kill Content Marketing? Fortune 9/2/14
Stop Blaming Price: Here Are 3 Real Reasons Why Deals Are Lost, Business2Community 8/12/14
Are Marketers Measuring The Right Things? 7/7/14 Fortune
B2B Brands: What You Do Is Not Who You Are, Adage 5/1/14
The Next Generation of Apps Will Be All about You, Adage 4/1/14
Could Falling Test Scores Be a Good Thing for the US , Forbes 1/6/14
2013
The Stanley Cup Of B-to-B Social Media Online Media Daily 6/12/13
Half Of Your Pipeline Is Junk Forbes 5/20/13
Etsy And The Return Of The Small Merchant Media Post 4/24/13
Why Do People Run, Forbes 4/10/13
How Marketing Impacts Sales Performance Business 2 Community 2/19/13
Want a Job? Here Are 6 LinkedIn Tips, Online Media Daily 1/29/13
The Disappearing Sales Process, Forbes 1/7/13